For BTS WORLD TOUR “ARIRANG” IN BUSAN (June 12 & 13), the entire city turns into a BTS playground with “BTS THE CITY ARIRANG BUSAN”. As part of it, Korea’s beloved self-photo booth chain “Photoism” is rolling out 10 exclusive frames inspired by Busan’s most iconic spots.
The catch? Each of the 10 frames is only available at one specific Photoism location. Collect them all by hopping between stores around Busan, and at the end the 10 frames piece together into one special illustration — basically a city-wide stamp rally with photo booth pics. This guide lays out which store gets which frame, with photos and NAVER Map links for every location.
▲ BUSAN TOUR FRAME official map (source: Photoism official X @photoism_kr)
Event overview & how it works
The 10 landmark-themed frames are scattered across Photoism stores throughout Busan, with each frame available at only one designated location. You can only get a specific frame at its specific store. Once you’ve collected all 10, the seemingly random images come together to form one special illustration. The whole loop doubles as a mini sightseeing tour of the city.
[Full list] Which store has which frame?
The frame artwork is based on Busan landmarks, but the shooting locations are the Photoism stores listed below — meaning the frame’s subject and the store’s location are not the same place. Pick the frame you want and head to the matching store.
| Photoism location (where to shoot) | Frame artwork | Area | Map |
|---|---|---|---|
| Photoism BOX Seomyeon | ① Busan Seagull (the port-city icon) | Seomyeon | 🟢 NAVER |
| Photoism Colored Seomyeon | ② Busan Camellia (the city’s official flower) | Seomyeon | 🟢 NAVER |
| Photoism BOX Gwangalli | ③ Gwangan Bridge (sparkling night view) | Gwangalli | 🟢 NAVER |
| Photoism BOX Jeonpo Café Street | ④ Busan Cinema Center (architecture + lighting night view) | Jeonpo | 🟢 NAVER |
| Photoism BOX Kyungsung University | ⑤ Busan Eomuk (the iconic street-food fish cake) | Kyungsung Univ. | 🟢 NAVER |
| Photoism BOX Pusan National University | ⑥ Yongdusan Park (Busan Tower & city skyline) | PNU | 🟢 NAVER |
| Photoism BOX & Colored Jeonposait-gil | ⑦ Haeundae Blue Line Park (the seaside train) | Jeonpo | 🟢 NAVER |
| Photoism BOX Millak Beach | ⑧ The Bay 101 (Marine City night view) | Millak | 🟢 NAVER |
| Photoism BOX Sajik | ⑨ Asiad Main Stadium (the BTS concert venue) | Sajik | 🟢 NAVER |
| Busan Station Welcome City Photoism Pop-up Booth | ⑩ Busan Station (gateway to your trip) | Busan Station | 🟢 NAVER |
Frame designs
Here’s what each frame actually looks like (source: Photoism official X).
① Busan Seagull (Seomyeon) / ② Busan Camellia (Colored Seomyeon)
The port-city seagull and Busan’s official flower — Busan’s identity captured in a single frame.
③ Gwangan Bridge (Gwangalli) / ④ Busan Cinema Center (Jeonpo Café Street)
The glittering night view of Gwangan Bridge and the moody architectural lights of the Cinema Center.
⑤ Busan Eomuk (Kyungsung Univ.) / ⑥ Yongdusan Park (PNU)
Steaming street-food fish cake and the city & harbor view from Busan Tower at Yongdusan Park.
⑦ Haeundae Blue Line Park (Jeonposait-gil) / ⑧ The Bay 101 (Millak Beach)
The seaside train hugging the coast and the iconic sparkling Marine City night view.
⑨ Asiad Main Stadium (Sajik) / ⑩ Busan Station (Welcome City pop-up)
The concert venue itself and the city’s gateway — the starting point of your trip.
Standard frames (A / B / C) — available at all stores
Alongside the 10 landmark frames, there are also 3 standard BTS THE CITY ARIRANG BUSAN frames (versions A / B / C). These are available at any Photoism store inside Busan (hotel and mall pop-ups don’t count). If hitting all 10 designated stores feels like a lot, you can still grab the standard frames at whichever location is closest.
Collect all 10 → one complete illustration
Individually, the 10 frames are just fragments. Collect all of them and they piece together into one special illustration. What it reveals — we’re keeping that under wraps. It’s a reward only ARMY who complete the full Busan Photoism circuit get to see in person. Go hunt them down.
Wrap-up
This Photoism campaign is basically a photo-booth stamp rally across Busan’s landmarks — perfect for filling the hours around the concerts (June 12 & 13) with a fun city walk. The run is June 5 to 21. If you’re going for the full collection, use the table above to plan an efficient loop.
For the full BTS THE CITY ARIRANG BUSAN programme (light shows, pop-ups, stamp rally, official hotels and more) with access info, see our complete guide:
👉 [June 2026] BTS THE CITY ARIRANG BUSAN — Complete Access Guide
※ Image source: Photoism official X (@photoism_kr) / © BIGHIT & HYBE. All Rights Reserved.
※ Info accurate as of June 5, 2026. For the latest, please check the official announcements.
